How an effective Business Intelligence solution can help you increase efficiency.
Find out how your organisation can improve its operational effectiveness and reduce costs – all without leaving your desk.
Our first speaker, Peter Carr from research organisation Longhaus, looks into key issues and trends to provide an in-depth view of the current business intelligence landscape and the specific challenges midsized organisations face. IBM’s business intelligence expert, Mark Register, outlines the most effective ways to address these challenges.
The IBM Business Intelligence Webinar overview
The Business Intelligence (BI) market has been dragged along by various enterprise software movements for decades; until now. Over the past two years BI, together with analytics, has undergone significant change and finally emerged as a driver in its own right.
Driven by the need to compete on metrics in an otherwise commoditised global market, organisations of all sizes are now revisiting their traditional strategies and architectural roadmaps for the use of intelligence within the business – from marketing, to finance, and operations to quality management.
As they begin to strip back the covers, the extent of operational silos, planning islands, unique data management models and reporting sprawl are proving significant time and cost investment barriers for line of business resources; and then there are the added interface and usability demands of end-users.
The discussion ranges from the current state of implementation of BI solutions in the local market through to BI ownership, benefits realisation and delivery models as we draw on recent research to outline the way ahead in 2010.
About our Business Intelligence experts
Peter Carr, Managing Director, Longhaus
His specific areas of focus at Longhaus are customer experience and social marketing technologies, ASP and SaaS, Australian ICT procurement and adoption, graduate programs, plus CIO and CMO alignment. He is co-author of the Longhaus Australian Tech Indicator TM and Longhaus PulseTM research methods, as well as the primary voice behind The Naked Chief blog.
Peter comes to Longhaus having previously been the Country and General Manager of Australia and New Zealand for Forrester Research and META Group (acquired by Gartner in 2004) as well as a Vice President for Partnerships and Alliances with META Group in the Middle East region. Peter has also worked for international publishing conglomerates Pearson LLC., and Time Warner Inc., as a staff-writer and book reviewer as well as a strategy advisor to the CIO in an organisation rated by MIS magazine as one of Australia's Top 50 IT operations.
Mark Register, Vice President, IBM Information on Demand
Mark Register was appointed Vice President of Information on Demand, Asia Pacific in January 2008. In this role he is responsible for the overall growth of IBM’s Information on Demand (IOD) and New Intelligence initiatives and the success of the Cognos and SPSS software integration into IBM within the AP region. He is the executive leader for the IOD and the associated Information Agenda program in AP, driving sales, marketing and strategy across IBM to enable customers to leverage their information to drive business value. He also leads several cross IBM worldwide initiatives working directly for the General Manager of Business Analytics and Process Optimisation.